About Us
Barry & Darlene Nicholson, creators of The Ultimate Spa Marketing System
Who is behind The Ultimate Spa Marketing System?
Barry Nicholson – Co-Owner, marketing consultant, copywriter, and our resident “techy geek” who loves tennis, playing and writing music, and spending time with his kiddos Spencer and Sophia at the beach.
Darlene Nicholson – Co-Owner, marketing consultant, copywriter, and pretty much the glue that holds us together who loves cooking, gourmet food, fine wine, running, Pilates and going to the beach with the family.
Barry and Darlene live in beautiful Sarasota, Florida with their 2 children and what has to be the world’s laziest dog, Tigger.
For years, Barry and Darlene were two of the most in-demand copywriters in the direct-response marketing world. Together they have created hundreds of marketing campaigns that have produced millions of dollars for their clients located around the world.
In 2009 Barry and Darlene created The Ultimate Spa Marketing System for a friend who’s day spa was struggling to stay afloat in the midst of one of the worse recessions in decades. The system was a HUGE success and continues to keep their friends spa running at a 30-45% increase over last years figures…even during this recession!
Barry and Darlene tested and perfected The Ultimate Spa Marketing System much of 2009 and in 2010 launched and opened it up to spas all over a the US.
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