How To Double or Triple Response To Your Spa Marketing
Most spa marketing fails because it’s a “one-time hit”.
…You send out a single email, and you wonder why the phone doesn’t ring off the hook…
…You send out a single postcard, and you’re flabbergasted when you lose money.
If you’ve ever been in a traditional sales career, you’ll know that the key to closing any sale is follow-up. In fact…
It takes 8 -12 contacts before people are ready to buy, yet:
- 50% of all salespeople quit after only the 1st contact
- Another 40% quit after the 4th contact
- Yet 80% of all sales happen on or after the 5th contact?
Now, you may be thinking to yourself “I’m a spa owner, not a salesperson”.
You are NOT merely a “spa owner”, you should think of yourself first as a “Marketer of spa services and products”.
And because you’re a marketer, the rules of selling, especially when it comes to follow-up, are much the same. People need to be REMINDED to do business with you. Clients need to REMINDED that a deadline is fast approaching and they need to take action NOW.
This is why “one-hit” spa promotions rarely work. To be successful with any promotion, you need to send MULTIPLE messages to the same audience. Even better, you need to send multiple messages to the same audience using multiple forms of media.
Why? People are distracted. All of us live ridiculously busy lives, so if you want the message of your latest promotion to cut through the clutter, it takes more than just one “touch”…and more than just one “method”.
Say you’re having a back-to-school promotion. You set a deadline to purchase your Back-to-school Makeover Combo for August 31st (remember – deadlines are essential to get people to take action).
Here’s an example of how a multi-step, multi-media promotion could work:
August 9th: Jumbo Postcard #1
August 10th: Email #1
August 11th: Facebook & Twitter Post #1
August 16th: Email #2
August 18th: Facebook & Twitter Post #2
August 22nd: Email 3
August 23rd: Facebook & Twitter Posts w/pictures of happy clients with their new Back-to-school makeovers
August 25th: Voice broadcast
August 28th: Text message
August 30th: Last minute email / Facebook & Twitter Post #2
Now, this may seem like you’re “pestering” people. Nothing could be further from the truth. You see, not everyone on your list will pay attention to every form of media. Some of your clients don’t check their email that much….but they are on Facebook 16 hours a day. Some aren’t on Facebook at all, but will look at their phone instantly when they receive a text message…and so on.
The other “catch” with this is, it takes all sorts of technology to make this happen. And ideally you would be able to program ALL of it ahead of time, so in the middle of the month you don’t have to remember what message you need to send on that day, using a specific technology.
As you can see, this can be pretty overwhelming. That’s why the Ultimate Spa Marketing System includes all of these technologies. Heck, the promotions are even pre-written for you. You don’t need to “do” a thing…it all happens for you, on auto-pilot.