Spa spends $471, Over 800 People Come in One Day
Absolute Beauty Day Spa in Evansville, Indiana just reported to me their results for their 2nd Annual “Black Friday Recovery Party” they had at the spa this past Saturday, 11/27/10.
Drum roll please…
Over 800 people came through the doors, and they sold just shy of $10,000 worth of Gift Certificates, services and retail products.
Not bad for something that only cost them $471 to promote, eh?
So how did they do it, you ask?
Well, that’s the good part. Truth is, they didn’t really have to “do” anything. We did it all for them as part of the Ultimate Spa Marketing System.
In fact, we followed the SAME winning formula we did with them last year, yet the results nearly doubled. Why? Because Absolute Beauty’s list has nearly doubled in the last year.
When we first started with them in September of ‘09, they had:
- 3833 snail mail addresses
- 3114 phone numbers
- 2065 email addresses
A little over a year later, they have:
- 8409 snail mail addresses (219% increase)
- 6523 phone numbers (209% increase)
- 5313 email addresses (257% increase)
Do you see what this means? By doubling the size of their customer list, their sales have nearly doubled. The 800+ people who came through their doors were people from their own client list, as well as guests they may have brought with them.
Wouldn’t you like to know for certain that your spa business was going to grow predictably month-by-month, year-by-year?
I hear so many spa owners complain about factors outside their control affecting their sales, like the bad economy, cut-throat competition, etc. Why worry about what you can’t control?
What matters is what you CAN control, and as you can see with Absolute Beauty, building their client list is their #1 priority. It’s now obvious to them by looking at their bank account…their client list is their #1 asset. It’s a Gold Mine that will keep paying more and higher dividends month-by-month, year-by-year.
The good news is, building the list is the “easy” part. It’s marketing to the list effectively that’s the hard part. And they know that, so that’s why they have us do all of their marketing for them. Otherwise the marketing probably wouldn’t get done, and their list wouldn’t do them a darn bit of good. They would be singing the “woe is me” blues like so many spa owners are right now.
To promote the event, we used a pre-planned combination of free and super-cheap means of communicating with their customer list:
- Facebook & Twitter posts
- Special Event landing page
- Online Newsletter
- Voice Broadcast
The only thing that cost money was the voice broadcasts at .07 cents each. That’s it.
In fact, we give details of exactly how the Black Friday Recovery Party works in our free webinar.
Do you want these kinds of results for your spa? Do you want to have the power of making almost $10,000 in a single day without having to really “do” any marketing yourself and spending less than 500 bucks?
Remember – there’s no long-term contracts, and you can cancel anytime (although we doubt you will . . . none of our clients have EVER canceled).
To get started, go here or call us at 1-800-342-3705.