“exponential rise

“In the 12 weeks we have participated in the USMS our gross is up $14,000 over last year. I cannot project over 12 months but expect and hope for an exponential rise.

If you:

*Feel that your staff is really good
*Your service quality is great
*Your prices are competitive
*Your facility is really good
*You are surrounded by competition, some very professional (Aveda chain & Resort Destination Spas)

AND YET

*You do not have enough business to cover costs AND pay yourself decently
*People say you are great and love the place, but do not come back soon
*Your staff tends to wait for people to call
*You have events that have so-so attendance

He gives you a strategy to communicate with your clients that works.  And they organize you!

We have had a well attended event before, but not one where we sold $4000 ($800 product and $3200 in gift certificates).  We also had 10-12 people lined up at the door an hour before we opened in order to be the first ones in. This kind of response cheered the staff up enormously and they have really stepped up their commitment to the spa and team spirit.”