Not really indeed.

First of all, I’ve never understood why any self-respecting spa owner would count on someone doing their advertising for them – which is essentially what is happening in this scenario. The spa owner is basically counting on satisfied customers to spread the word about how wonderful his or her spa is. I don’t know about you, but I don’t like banking my future on things largely beyond my control.”Hoping and praying” that satisfied clients take it upon themselves to increase your spa referrals isn’t a strategy…it’s gambling with your family’s and your employees’ financial future.

Instead, it makes much more sense to implement a spa marketing strategy to actively get people to refer on a regular basis. The good thing is, it’s never too late to start. You can go to your current clients today and ask them for referrals, assuming you have a way to get a hold of them (you DO have database of your customers, don’t you)? Once you ask them to refer, put a spa marketing system in place that will automatically place new clients into a referral-generation campaign.