Spa Marketing Secrets To Increase Referrals
I’ve met spa owners in the past who brag about how “we don’t have to do much spa marketing, our business grows mostly by referrals and word of mouth”. To which I usually ask them “so do you actively market to your clients to get more referrals?”. They usually return my question with a blank stare, and/or stammer about for a bit before muttering “Um…not really”.
Not really indeed.
First of all, I’ve never understood why any self-respecting spa owner would count on someone doing their advertising for them – which is essentially what is happening in this scenario. The spa owner is basically counting on satisfied customers to spread the word about how wonderful his or her spa is. I don’t know about you, but I don’t like banking my future on things largely beyond my control.”Hoping and praying” that satisfied clients take it upon themselves to increase your spa referrals isn’t a strategy…it’s gambling with your family’s and your employees’ financial future.
Instead, it makes much more sense to implement a spa marketing strategy to actively get people to refer on a regular basis. The good thing is, it’s never too late to start. You can go to your current clients today and ask them for referrals, assuming you have a way to get a hold of them (you DO have database of your customers, don’t you)? Once you ask them to refer, put a spa marketing system in place that will automatically place new clients into a referral-generation campaign.