Success Stories

Karen and Dave Sollman, Absolute Beauty Day Spa

When we met with Karen and Dave Sollman of Absolute Beauty about a year and a half ago, they were in deep trouble.

A struggling business, pressure of a second location that was doing worse than the first, too few customers, and big name competitor had just moved in the neighborhood stealing much of their business right out from under them. A story that I’m sure many of you can relate with. (I’m certain you can relate to the chain make-up stores, $25 discount spa chains and other “discount” service competition!)

Here’s what Karen had to say about the first time she and Dave sat down with us:

“When I first spoke with Barry and Darlene about this Ultimate Spa Marketing System I was VERY suspicious. I felt like I had ‘done it all’ and ‘seen it all’ when it came to marketing my spa… but my efforts weren’t producing the response I needed. After each new ‘sure-fire’ way to get customers I tried, I was a LOT poorer after each one.

Here are some of the horrible results Dave and Karen got from “Regular Marketing” BEFORE The Ultimate Spa Marketing System:

Karen and Dave Sollman, Absolute Beauty Day Spa, Evansville, IN and Owensboro, KY

- $5,000 post card mailing campaign – total FLOP

- $25,000 TV commercial – FAILURE

- $14,000 Billboard advertising campaign – not a single customer!

I knew I needed help but I just wasn’t sure this would work either. BOY, WAS I WRONG!”

We knew Karen and Dave had been burned by many of the traditional marketing methods that they had been trying. No one likes to lose money when business is already down. So we put our campaigns, tools and systems into action.

In Just Our 2nd Month, We Made An Additional $3,453.46 We Would Not Have Made Otherwise!

Karen enjoying a wildly successful open house event

I could hardly believe it! The system was working like gangbusters right before my eyes. And that was only using

THREE of their special “promotions.” But wait – it gets better.

In December 2009 We Saw a 40.3% INCREASE In Gift Certificate Sales Over 2008 (yep, right in the middle of the “recession!”)

And I knew it would have NEVER have happened without The Ultimate Spa Marketing System! And the best part? The way the program works, you don’t actually have to “do” anything!”

Now after less than 10 months of putting the Ultimate Spa Marketing System to work in their spa, the results are in:

2010 vs 2009:

1st quarter – 44% increase!

2nd quarter – 50.3% increase!

3rd quarter to date 48.1% increase over last year!

So what about the 4th Quarter?

“4th quarter 2009 to 2008 was a 43.6% increase. This was when you came into the picture!!!!  Which equated to a $32,757.86 increase!!!!!!”

Today, when we speak with Karen and Dave, we can’t help but notice the their positive attitude and general “happiness”. They are actually having FUN and connecting with their customers like never before. Without the financial stress and worry that something or someone will come along and take away their business, they are finally taking the time to enjoy life because they know The Ultimate Spa Marketing System is working for them 24/7/365.


“I finally got the car of my dreams, a beautiful Mercedes, and we have just broke ground on our dream getaway home in the beautiful Smokey Mountains. We plan on enjoying many days riding the trails on our horses. The kids love it too. I simply can’t thank Barry and Darlene enough for everything they have done for us!”


To enjoy the same success as Karen and Dave, register for our next free “Ultimate Spa Marketing System Discovery Webinar”. CLICK HERE TO REGISTER.

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